Cinema Scapes: Mapping the Affects of Vertical Integration on Melbourne’s Screen Culture - Leanne Downing
Published May 17th 2007
For over 20 years, Melbourne has been a key site of Australia’s film exhibition industry. Boasting one of the highest per capita attendance figures in the world, the significance of Melbourne’s cinema industry was fortified during the late 1990s with the construction of several megaplex cinema venues. Melbourne’s Megaplex boom provided an expedient front for a tightly regulated vertical integration strategy which saw the intertwining of national film distribution, exhibition and production interests. Leanne Downing talks to ACMI’s Head of Film Programs, Richard Sowada, about vertical integration and its continued affect on Melbourne’s screen culture.
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